If the news push of the official account can be used in combination with the applet, it can reduce the steps of new user registration in certain procedures, and effectively improve the efficiency of end user conversion.
New fission and new activities in the old belt
At the menu bar entrance of Wandou Thinking and Wandou Thinking Service Account, there is an entrance for old and new fission to pull new: invite 15 friends to follow to get 0 yuan postage Super Feixia Children's Science Experiment Set.
During this process, the link of 0 yuan for free trial lessons will still be pushed, and the content is associated with the name of the free prize, there will be an illusion of directly receiving the prize.
Case Dismantling | Dismantling of Pea Thinking Growth System
Judging from the current parent participation situation, the number of participants is 621, the number of completed tasks is 16, and the number of people who have invited friends is 36. The fission activity has not been well fissioned.
On the one hand, there is the problem of too many friends being invited at one time, and on the other hand, there is also the problem that the event prizes are not so attractive to parents and users.
From the perspective of follow-up replies, fission is a way to acquire new users in order to bring in new users and increase sales leads; it is mainly based on pea-like thinking, through automatic follow-up replies and message bombing pushes, to provide various courses for each course. Get sales leads.
New Year's raffle event
In addition to fission and pull new, there are also tasks to pull new activities developed by Pea Thinking.
Complete the specified tasks to get a New Year's visa. The New Year's card can be used for lottery, up to iponhe 12.
Tasks include:
Invite friends to register;
Friends attend the trial class;
WeChat sharing;
And complete the main course study;
Case Dismantling | Dismantling of Pea Thinking Growth System
In addition, invite friends to attend the trial class, and also combine the task treasures, in addition to the New Year's signature reward, you can also get physical rewards.
In the process, after clicking the Invite Friends button, you can use the template to generate a customized poster. After generating the poster, copy the invitation directly.
In the invitation poster, it also uses the limited-time 0 yuan as the point of interest to stimulate users to scan the code; the shared poster has a small program code, not a QR code of the public account; the scan code applet directly enters the landing page of free payment , Use WeChat to log in directly, and choose the age of the child, which can minimize the process and improve the registration rate of new users.
Case Dismantling Dismantling of Pea Thinking Growth System
2. Mini Program
In the Mini Program Matrix under Pea Dou Thinking, there is still only a landing page for new users to receive courses for free.
It should be in the WeChat ecosystem, Mini Programs and WeChat Official Accounts are used together. Mini Programs only exist as a tool to shorten the user registration chain and improve the successful registration rate, and will not focus on country email list Mini Programs. operation.
Case Dismantling Dismantling of Pea Thinking Growth System
This means that in the WeChat official account and WeChat applet, it is mainly responsible for attracting new sales leads. In this process, it is mainly used in combination with the method of attracting fans through WeChat official account and obtaining new users through small programs. .
3. Referral system
The founder of Wandou Thinking once said that the company pays more attention to traffic pools and distribution; Wandou Thinking focuses on endogenous growth while growing, and basically does not invest, especially in the past six months, mainly relying on referrals and word-of-mouth renewals.
The current growth of Peadou, 80% of the new traffic every month comes from word-of-mouth referrals. The 898 strategy is proposed internally; it means that 80% of the growth depends on referrals and word-of-mouth renewals, 90% of the full class rate, and 80% of the annual renewal rate.
Case Dismantling Dismantling of Pea Thinking Growth System
Next, I will focus on dismantling the transfer introduction system of Pea Thinking.
1) Weekly check-in activities
There are weekly check-in entries in the menu bar of Wandou Thinking Parent App and Wandou Thinking Service Account. According to the founder: On average, each old user can bring 8 effective users in the first 3 months.
The same is to generate a personalized poster. After saving the poster, you can directly copy the invitation for sharing.
However, in the process of generating personalized posters, users are required to upload pictures themselves to generate posters, and users are not given the right to choose, which may cause users to have a certain loss process in the conversion funnel during the process of generating posters.
2) Invite friends to register to get pea coins
Paid students (system courses) invite friends to register to participate in the lottery, and they can win up to 60 live class hours; in addition, they can get tiered rewards of pea coins. Pea Coins can be used for lottery draws and can also be exchanged for gifts.
Invited students can receive 1 experience class and 8 excellent recording and broadcasting classes of logical thinking and reasoning.
Case Dismantling Dismantling of Pea Thinking Growth System
4. Distribution system
1) Agency system
However, Wandou Thinking was originally an offline business, and began to transform online in 2019. Therefore, it adopts an agent distribution model, and Wandou Thinking has a natural advantage;
Case Dismantling Dismantling of Pea Thinking Growth System
Case Dismantling Dismantling of Pea Thinking Growth System
2) Distribution cooperation system
The distribution system of Wandou Thinking is different from the user distribution system of Zebra AI courses. At present, Wandou Thinking is mainly based on the distribution system of 2B cooperation, including the OMO model. .
For example, we use the form of live broadcast to acquire new users, so we also started live broadcast with the big V store for the first time at the end of March last year. We brought more than 3 million goods in this live broadcast, and more than 3 million in one live broadcast.