You don't have to pay Google or any other search engine to gain positions in the SERP, because it will be your valuable content and optimizations that will earn those positions in their own right. It is a strategy that works in the medium and long term, constantly bringing you better quality visits. Attract qualified traffic You educate the market, thanks to the valuable content that you generate so that people learn the most important and/or necessary aspects of what you offer them. It offers a better return on investment, demands less cost than that required by other strategies such as SEM or traditional advertising.
But, the return exponentially multiplies that investment continuously in the medium and long term. How can you understand user search? The first thing you have to know is the executive email list navigation intention that they have, this is essential to be able to attract the right audience to your site. Do you want to know what leads a user to Google? There are several types of search SHORTCUT SEARCH Occurs when the user knows which site they would like to visit, but may not remember the full URL maybe too lazy to type. For example, if the user searches for “ MKT Marketing Digital ” or “ MKT Marketing Digital blog ” to find our content, their search intent is clear. Given this scenario, the chances of this user changing their final destination on the web are slim, because they already know what they are looking for from the outset.
Here, it is not possible to clearly identify the user's search intention, they request information through news, product launches or explanatory articles; because you simply don't know exactly which site you'll go to to find the content you're looking for. Because they do not know exactly which site they want to visit, the user uses organic results to find the solution to their question or need. This is the moment in which you have to enjoy good web positioning of your blog or site. TRANSACTIONAL SEARCH In this case, the user has the firm intention of executing a transaction, such as directly buying a product or perhaps finding a store. This search is extremely valuable for e-commerces.